Every day, dozens of people ask me what I think is a good company or if I would review one they are looking at. I am neutral and don’t make recommendations like that, but let me give you a good basic criteria for picking a home in the Network Marketing Profession:
1. The company ownership. I’ve found the CEO and/or owner is the most important factor in any business. If you have a good one with a good mind and good heart, that will solve almost any problem. A good leader will always find a way to create a great opportunity for you. If you have a bad leader, it doesn’t matter how good the product or compensation plan is, they will find a way to mess it up
2. The product. Is there a need for the product? Does the company’s product meet that need? Is it competitively priced in the marketplace? Is there enough margin so the field and the company can thrive long term? Most of all, do you LOVE IT? If you don’t love it, you shouldn’t do it.
3. The financial opportunity. I don’t think one comp plan is vastly superior to another, even though everyone likes to say there plan is best. There are dominant companies with breakaway plans, Uni-level plans, Binary plans, even forced Matrix plans. Today everyone seems to be a hybrid of all of the above. See if other people in the company are enjoying the level of success that you are looking for. If they are, then you should be fine.
4. Support structure. This is less important for strong leaders who can create their own culture, systems, training, events and tools, but for the lesser experienced, a good solid support system is very important. Are there good tools available? Are there events you can plug into? Is there a good communication platform that will keep you in the loop? If you’ve followed me for some time, you’ll know I don’t think your upline is a factor in your long-term success. You should always consider yourself front-line to the company, at least in your mind, and act accordingly.
5. Timing. Yes timing is important, but it’s not the only factor. On one side you’ll have stability with mature companies. On the other side you have the newness and excitement of a new company. I can make a good case for both.
EVERY company has problems, challenges and faults. Every single one. You won’t find a perfect company out there. Some people get frustrated with that, switch companies and find out they traded one set of problems for another.
I will tell you this, I have a unique view of our profession and get to work with a lot of different companies around the world. Overall, I’ve never witnessed a better time to get involved and go to work in the Network Marketing Profession than right now.
If you do this right… if you decide to Go Pro… it’s the best decision you will ever make.
Have a great day!